If we looked at our idea in more detail, we can see that it is a news worthy topic but at the same time might not interest everyone. If we sum up the strengths and weaknesses, we can decide on whether or not our idea is strong enough to be reported on.
STRENGTHS
* The topic has a serious element to it and can help raise awareness of a situation many pay little attention to. The health risks are rarely touched upon even though there is an underlying worry.
*It does relate to our target audience age group and even above. Tanning has recently become a big thing amongst teenagers who might not be aware of the risks.
*There aren't regular reports about tanning so we we are re-enforcing concerns.
*Because of the health side to our tanning argument, we can use a health official to back up what we say. This gives our argument some reliability and will give our package more body.
*Our idea is open to public sprutiny. Which means we will also get the public's input.
WEAKNESSES
* The idea of tanning instantly discludes a fraction of our target market. People of colour might not be interested or relate to the topic which means we wont be interesting as many people as we initially predicted. Boys also might not take as much interest as girls.
*As we arent really sunbed users ourselves, we know little about the topic therefore all our knowledge will come from research rather than our own knowledge gained from being pasionate about the issue.
REASONS FOR FINAL CHOICE
We have decided that reporting on the increase of sunded usage would be a good option. Although we did briefly look at he sexualisation of children, we felt that our target audience would find tanning more interesting. Doing the tanning issue means that we can briefly go into the celebrity culture that has meant we are easily influenced into doing what our idols do regardless of its consequences. We can also get a health care official to back up our story with medical facts and statistics which will add to the reliability of our story. We've also decided that to give our report some body and structure, we are following a single person's story where they will talk about their life experience in relation to our idea.
Babz
STRENGTHS
* The topic has a serious element to it and can help raise awareness of a situation many pay little attention to. The health risks are rarely touched upon even though there is an underlying worry.
*It does relate to our target audience age group and even above. Tanning has recently become a big thing amongst teenagers who might not be aware of the risks.
*There aren't regular reports about tanning so we we are re-enforcing concerns.
*Because of the health side to our tanning argument, we can use a health official to back up what we say. This gives our argument some reliability and will give our package more body.
*Our idea is open to public sprutiny. Which means we will also get the public's input.
WEAKNESSES
* The idea of tanning instantly discludes a fraction of our target market. People of colour might not be interested or relate to the topic which means we wont be interesting as many people as we initially predicted. Boys also might not take as much interest as girls.
*As we arent really sunbed users ourselves, we know little about the topic therefore all our knowledge will come from research rather than our own knowledge gained from being pasionate about the issue.
REASONS FOR FINAL CHOICE
We have decided that reporting on the increase of sunded usage would be a good option. Although we did briefly look at he sexualisation of children, we felt that our target audience would find tanning more interesting. Doing the tanning issue means that we can briefly go into the celebrity culture that has meant we are easily influenced into doing what our idols do regardless of its consequences. We can also get a health care official to back up our story with medical facts and statistics which will add to the reliability of our story. We've also decided that to give our report some body and structure, we are following a single person's story where they will talk about their life experience in relation to our idea.
Babz
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